Animals acquire the scent of their trainer or handler. This greatly assist in securing eye contact shots.

Article about the device, from Dale Churchill, Dog photographer and author of "How to Photograph Dogs".  Dale has been using the device to shoot the mandatory eye contact shots needed by editors for dog magazine covers.

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Observe the eye contact in these examples

Multiple images of dog looking into lense during photo session
  35mm film footage of bull dog holding uninterrupted look into the camera lens for 27 seconds
Lovely portrait of a little one
Animation of eye contact portraits
'Gigi' after a grooming
Single portrait of 'Cody"
Animation of eye contact portraits
Animation of eye contact portraits

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Excerpt from Studio Photography and Design article:  "For Churchill, getting pets to make eye contact with the camera has never been easier. I once shot 22 rolls of film and there wasn’t one frame when the dog didn’t look into the lens. At one point I had three dogs in the shot and they were all looking into the lens."

EyeLiner®: